ISO 9001:2015 certified · Doctor-founded since 2016 · Low MOQ for new brands
Custom formulation
Brief our lab on concern, texture, key actives, fragrance and price point. We develop, sample and refine until the formula is yours.
What's included
We turn your concern, texture and claims into a formulation plan.
Formulation guided by a practising doctor who treats real skin and hair concerns.
Botanical extracts, oils and considered actives — from niacinamide and AA2G to argan, finger lime and rosemary.
Review samples and refine texture, fragrance and feel until approved.
Once approved, your formula moves into production in our units.
Formula ownership and exclusivity [policy — to confirm].
How it works
Tell us the concern, texture, key actives, fragrance and target price.
Our lab develops a first formulation to your brief.
Review samples; we refine until the formula is right.
Your approved formula is manufactured, packed and labelled.
Best for
From the collection
Clarity + Balance
For oily and blemish-prone skin. Helps refine the appearance of pores and leaves skin looking clearer.
Ingredient highlights
Salicylic acid, tea tree oil, niacinamide, aloe vera, panthenol
Fresh + Smooth
Helps hydrate the delicate under-eye area and soften the appearance of tired-looking skin.
Ingredient highlights
Quinoa seed extract, white water lily extract, palmitoyl tripeptide-5, vitamin E
Refresh + Condition
Helps refresh and condition the hair and scalp while supporting softness and moisture.
Ingredient highlights
Rosemary extract, aloe vera, argan oil, panthenol, xylitol complex
Yes, through our custom formulation service. Brief us on concern, texture, actives and fragrance, and we develop, sample and refine.
[Policy — to confirm.]
Yes. [Sample charges and timeline — to confirm.]
Our MOQs are designed to suit new brands. They vary by product and packaging — typically [MOQ — to confirm] units per product.
Your copy of the Purete product collection is ready to download. We'll be in touch if you'd like to talk through a shortlist.
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